Articles from Yieldmo

Deloitte and Yieldmo help PS&E to grow market size through first-party fan data while producing convertible ROI

Yieldmo, the leading advertising technology platform that delivers AI-powered creative ad formats and superior campaign performance from proprietary data, today announced four new additions to its global leadership team. Jennifer Werner has joined the company as SVP, Sales & Client Partnerships, Jackie Sunderland as VP, Client Services, Harris Newman as Head of Publisher Development, and Lorena Ospina as Creative Director.

Yieldmo, the leading advertising technology company that operates a Smart Exchange for buyers and sellers, today announced that it has been recognized as an Advertising Platform Leader in the Modern Marketing Data Stack 2023: How Data-Forward Marketers Are Redefining Strategies to Unify, Analyze, and Activate Data to Boost Revenue executed and launched by Snowflake, the Data Cloud company.

Yieldmo, the leading advertising technology company that operates a Smart Exchange for buyers and sellers, and GroupM, the world's leading media investment company, have seen impressive results with Yieldmo's newest offering, Dynamic Format Optimization (DFO), as part of GroupM’s Tier One Strategic Partnership with Yieldmo. DFO is poised to bring the last mile of performance gains, post-auction optimization, to the investment mix at scale, and early results are positive. GroupM’s Wavemaker, through its first-to-market client Danone North America, has seen a 15% VCR lift since implementing DFO, as compared to a control group of Danone North America’s campaign on Yieldmo inventory. Additional clients have seen a 70% average CTR lift, while driving 45% efficiency improvement, across all native and video campaigns tested in the past six months.

Yieldmo is proud to announce the addition of Johnny Horgan to its global leadership team as Chief Commercial Officer. Horgan joins to lead the global commercial teams and the overall go-to-market execution for the organization.

Yieldmo, the smart advertising exchange that differentiates and enhances the value of ad inventory for buyers and sellers, has today announced its latest patent, for its Smart Curation technology. The company now holds a total of 22 patents, with more than a dozen additional pending; eighteen are utility patents that protect Yieldmo’s ability to capture proprietary attention.

Yieldmo, the smart advertising exchange that differentiates and enhances the value of ad inventory for buyers and sellers, today announced an agreement to collaborate with IRIS.TV, the only data platform built for video, increasing publisher and buyer adoption of contextually enriched CTV. This partnership offering includes omnichannel contextual curation to buyers across CTV, OLV, and display advertising from leading independent data companies.

Experian + Yieldmo is Smart. Combining industry leading data with machine learning, curation, and creative technology, Experian and Yieldmo’s joint initiative provides better experiences for consumers and better results for marketers and publishers. Experienced marketers know that real purchasing decisions are influenced and made with the combination of the right people, the right place, and the right time.

Yieldmo, a leading advertising technology company that operates a Smart Exchange for buyers and sellers, today announced its partnership with Adform, the only global, independent, and fully integrated advertising platform built for modern marketing, working with 25,000+ brands and with deep advertiser and agency relationships across Europe. The partnership reflects Yieldmo’s continuing international expansion, particularly increasing its reach in Europe.

Yieldmo, a leading advertising technology company, today announced the addition of Chris Bolte to its global leadership team as SVP Revenue Strategy & Business Development. Bolte will oversee partnership development for the company's suite of products and help drive the business strategy across all revenue lines.

Yieldmo, a leading advertising technology company, today announced two new additions to its global leadership team. Scott Jones has joined the company as SVP, Buyer Development and Stephen Cutbill has joined as UK General Manager, as the company commits to international expansion. The company also announced the promotion of seasoned leader, Meagan Soszynski, as Chief People Officer.

Yieldmo, a leading advertising technology company, rounded out a successful 2021 with five strategic product team hires that are driving innovation in 2022. Under the direction of industry veteran Chief Product Officer Eric Picard, Yieldmo’s Product Team focuses on the company’s strategic initiatives with the future of ad tech in mind.

Yieldmo is proud to announce the addition of Melissa Gallo to its leadership team as SVP, Global Exchange Operations. Gallo will be responsible for leading the business execution of the Yieldmo Smart Exchange, running both buy-side and seller-side support operations teams and overseeing platform operations, client services and DSP partnership relationship support. This newly created role reports directly to Chief Revenue Officer and GM, Exchange Jeremy Steinberg.

Yieldmo, a leading advertising technology company, today announced the debut of its privacy-first marketplace that analyzes the impression, not the audience, to deliver results for future-focused brands. The Privacy-First Marketplace is driven with machine-learning in real time, all with no cookies required.

Yieldmo is proud to announce the addition of Zach Rosen to its leadership team as SVP, Global Supply Partnerships. Rosen will be responsible for leading the supply and business development team as well as drive strategy for building global supply partnerships and will report directly to Chief Revenue Officer and GM, Marketplace Jeremy Steinberg.