As AI chatbots like ChatGPT, Claude, and Perplexity reshape search habits and cut web traffic, brands are shifting strategies to stay visible in AI-generated results, challenging Google's longtime dominance.
Google told a federal court that only it can operate Chrome properly due to deep integration with its infrastructure, warning that a forced divestiture would break the browser, while a government expert argued transfer is feasible.
"Magnificent Seven" members Alphabet and Meta Platforms face antitrust actions that have punished their shares, but the drama appears to have created a buying opportunity.
Alphabet Inc. reported higher Q1 free cash flow results than last year. However, despite trailing 12-month capex spending that surged over 50%, its FCF margins remained high. That makes Alphabet stock look cheap at the moment. Is it time to buy?
